YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. The service was then revised and relaunched as YouTube Red on October 31, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music. The service was originally launched in Novemas Music Key, offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. YouTube Premium (formerly YouTube Red) is a subscription service offered by the video platform YouTube.
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